Chameli World

Our collections start with a feeling, not a trend. A remembered landscape, an old textile, the colour of a shell, or a print found while travelling can be the beginning of a collection. From there, we work closely with our ateliers and artisans in India, thinking through fabric, print, proportion and finish together.

A close-up of a blue and white patterned fabric being printed or pressed with a wooden block in a workshop, with a person's hand in the foreground and another person visible in the background.
CRAFTSMANSHIP & RESPONSIBLE PRODUCTION

Chameli partners with skilled artisans and small-scale workshops, producing in limited batches to preserve quality and minimise waste. Our fabrics are exclusively natural fibres, thoughtfully sourced so that each piece reflects our commitment to responsible production. From hand-finished details to the careful selection of fabric mills, every step is guided by integrity and respect for craft.

The ateliers. We work directly with women-owned and women-led ateliers and print houses in India, and know every hand a Chameli piece passes through, from carved block to final stitch.

Hand-printed. Each print is brought to life by hand, pressed with carved wooden blocks or pulled through fine mesh screens, colour by colour. No two lengths are identical.

Made with care. Costed to reflect the skill involved, using surplus and deadstock fabric where we can and keeping harsh chemicals out of our cloth.

TEXTILES

Silk. Pure silk, chosen for its fluid drape and soft lustre, from airy habotai to luminous satin.

Linen. Breathable, textured and softer with every wear, with a preference for European flax.

Cotton. Soft and breathable, the base of much of our hand-printed collection. It isn't certified organic yet, so we stay close to how each fabric is spun, dyed and finished.